The Importance of Social Media.

Today we don’t have a choice whether we use Social Media for our business or not, the question is how well we do it.

The technology around us is evolving at an exponential rate. At no point in human history have we had the capability as both organisations and individuals to reach, engage and connect with so many people, locally, globally and in real time.

Social Media has completely transformed modern marketing, making it more critical than ever for businesses and organisations both large and small to have a voice within the online sphere. Fortunately, it has never been easier to get your organisation online and reaping the benefits. Social media has already proven its value to small, medium & large businesses and it is established that Social media is here to stay.

Social Media Marketing increases brand awareness. More than 78 % of small businesses use social media to attract new customers. A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers.

16 Reasons Why Your Business NEEDS Social Media Marketing

No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand. Some people still dig in their heels and say, what is social media marketing going to do for me? Do I really need it? Yes. Yes you do — and here are some of the most compelling reasons why:

The Importance of Social Media for Web Traffic

1. Social media posts can be used to drive targeted traffic. Creating a new page on your site is like taking a really great selfie. You want the world to see it and bask in its brilliance, but you don’t want to beg for attention (or worse, pay for it). That’s why for selfies and landing pages, well-placed social media posts can make all the difference. We’ve seen a single link on Reddit drive over 20,000 visitors in one weekend and links submitted to StumbleUpon can take a page that was consistently earning a handful of visitors a day and increase that number to hundreds. Who wouldn’t want to capitalize on that?

2. Using social media for business boosts your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs). Social Media is THE BEST Tool to Connect with (and Learn from!) Consumers & Industry Leaders.

3. If you’re doing it right, social media will lead to real relationship building. Part of what makes things like Twitter and Instagram marketing so cool is the interaction you get to have with your customer base — you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result). What products are they buying and why? What are they doing on the weekend? What kind of posts do they love to share, and from what websites?

You can also use social media as a tool for connecting with complementary, non-competing businesses, thought leaders and tastemakers in your space, as well as journalists who cover your industry. Sometimes, becoming besties starts with a simple retweet.

4. Users are receptive to your messages. People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.

5. Social media ads allow targeting and retargeting. One of the reasons social media is important is because of the highly customizable nature of social media ads. Facebook ads, for example, allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to install a Facebook pixel on your site and use it to retarget the users who visit you — these people are far more likely to convert into solid leads and sales!

6. Social media can help you get noticed at events, and even generate earned media coverage. Whether your business is sponsoring a charity fundraiser or attending a major trade show, there’s no better way to leverage your presence than with the help of social media.

The Importance of Social Media Marketing for Brand Image

7. You can respond to problems immediately. If there’s a problem with your product or service, you want to know about it right away. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away. Study after study has shown that consumers appreciate companies that respond to customer complaints (and don’t hesitate to rant online to anyone who will listen when companies don’t take the time to make things right).

8. A strong social media presence builds brand loyalty. A report published by Texas Tech University found that brands with active social media profiles have more loyal customers. It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are — a unified group of people who share a vision.

9. Your competition is getting social, so you should too. Did you know that 91% of brands are using more than one social media platform? This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early. If your competitors get to your potential customers first, they’ll earn their loyalty and you’ll have a hard time winning them over. If you’re active and engaging on a variety of networks, you can gain those friends and followers first and your competition will be playing catch up instead of the other way around.

10. The social media marketing arena is a (fairly) level playing field. Some brands may have bigger ad budgets than others, but all companies start off on pretty equal footing when it comes to social media marketing. The people and brands who thrive and go viral in are those with the most clever, attention grabbing tactics (and the most ridiculous gifs) and the most useful, link worthy content. In short, they’re providing value to their target audience while also showing personality and being entertaining. If you want to get lots of traffic and really increase your sales online, you’re going to have to outwit, outnetwork and outwrite your competition while offering superior products and customer service. Isn’t that what business is all about, anyway?

11. When it comes to newsjacking, social media is king. Sometimes your brand is mentioned on a cable TV show. Sometimes it’s not, but you know just how to slide your product into the story to aim the spotlight in your direction. Facebook, Twitter and even Reddit marketing give you a front row seat to the news that’s becoming viral right as it’s happening. Jump in at just the right time and you’ll earn some major media attention — and that’s something you just can’t do with a traditional ad campaign.

The Importance of Social Media Marketing for Sales and ROI

12. Social media marketing will get you more sales. Did you know that 70% of business-to-consumer marketers have acquired customers through Facebook? Or that 84% of CEOs and VPs say they use social media to help make purchasing decisions?

Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the products you sell. Social media marketing doesn’t just keep your company’s name in front of potential buyers, but it also gives you the opportunity to constantly give them incentives to buy. Try sharing coupon codes, with a unique code for each social channel – you may be surprised at which social network drives the most sales.

13. You’ll find customers you didn’t know existed. If you set up streams to follow keywords in Twitter, you can find people who are looking for the products you sell and direct them to your site. Using Twitter for marketing is great that way – telling people who want your products how to get them from your company is just an @ away.

14. Customers you didn’t know existed will find (and buy from) you. In the process of marketing with Facebook, you’ll probably join a ton of groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site. Answering questions on Quora is another option. Post a link today, and two weeks/months/years later you might see a sale from it.

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You Can’t Beat the Price (or ROI) of Social Media

15. You heard that right — it’s free. How can you argue with that? If you handle your own social media management, running a social networking campaign is as cheap as it gets. If you hire a social media management or online PR agency (like us), it will cost around $1,250 to $7,000 per month, but it’ll be an investment that you’ll be likely to see a return on. If you’re intimidated by interacting with people online or your writing skills leave something to be desired, hiring an online PR agency is definitely the way to go. Posting poorly written content or conveying the wrong kind of messages on social networking sites can seriously affect your digital PR presence.

16. The ROI on social media ads is unbeatable. The average cost per click on Google Adwords is between $1 and $2 and depending on the keyword targeted, you can end up paying $50 or more for a single click. Through targeted boosted post, we’ve been able to send traffic via Facebook and Pinterest for as little as $0.12 per click. Why pay ten or twenty times as much for each visit when social media ads make earning that traffic quick and easy?

Simply put, social media marketing is part of doing business in the new millennium. If your business isn’t already active on social networking sites, now is the time to start.

So why is Social Media Really Important ?

Why is social media important to businesses? Because your brand doesn’t really seriously exist online if you’re not represented across all social channels.

Also here’s one very important reason you may not have considered — it’s fun to weigh in on all the online social media activities that build brand awareness, boost web traffic and lead to loyal customers. But unlike many traditional marketing tactics with the same goals, these tasks are actually fun in addition to driving real value for your company.

Are you ready to rocket ahead of your competitors and take the social media world by storm? Want to see your search engine rankings climb and your traffic soar? Pull out your phone and call or send a mail. I’ll get you on the path to success.

Why Social Media Is Important For Small Business

By now, a majority of small business owners know that social media i.e. Facebook, Twitter, Instagram, YouTube and LinkedIn are important for reaching prospects, customers and business partners. However, that still doesn’t make it easy to block out the time for creating and executing a social media strategy, especially in businesses that don’t have a dedicated employee to manage these channels. So if you need a reminder of why social media needs to be one of your priorities, here are some of its most important benefits:

Increased brand recognition

Social media helps boost your business’ visibility with both current customers and potential prospects, and gives you a direct way to share your brand’s voice and content with them. Today’s customer expects a business to be highly accessible and easily recognizable online. When they search for a business or product and don’t find information from your business, they’re going to assume you don’t have it and move on. When they do find you, it can have a ripple effect. The referral marketing platform Ambassador found that 71 percent of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Increased brand recognition can help you generate more prospects and convert them into paying customers.

Improved Customer Service

Many of today’s consumers flock to social media to seek assistance, ask questions or provide feedback to a brand’s customer service team. Your business will miss those conversations—and a chance to prevent bigger problems—if you’re not on social media. If you’re running short on something that has been in high demand among your customers, let them know that you’re working on getting more of that inventory. If you solved a problem for one customer, let the rest of your followers know about the solution before their problem develops. Social media is not only about managing bad news, however. When a customer posts their positive experience with your company, you can share it as a testimonial to all of your followers, and explain how others can benefit from your business.

Lower Traditional Marketing Costs

It doesn’t take long for most new small businesses to see how expensive traditional marketing—print or digital ads, postcard mailers and the like—can be. Those tools can still be important for your business, but you can use lower-cost social media to stretch your marketing budget substantially, while reinforcing connections to your best customers and helping them to spread the word to their social media followers. Having your best customer post to their Facebook account about the great service they received from your business can be more powerful than placing an ad to tout your service. While you may not be able to afford sending out 10 rounds of postcard mailers each week, you can post multiple times each day on social media, which is free.

Boost your Search Engine Rankings

SEO is something that often gets forgotten in conversations about the benefits of social media. Many search engines, such as Google, consider a company’s social media presence as a factor in determining where that business will rank on a search results page. You want to be able to show growth in real followers and in social media sharing among those followers. When writing your business’ social media posts, consider ways that you can help your followers to spread your message—such as offering a free dessert to the first person who posts a photo of your new lunch special. On social media, a little love can go a long way.

The Bottomline

Social Media is a strong marketing tool for businesses and organisations. Using social media for marketing leads to the following benefits to a business:

  • Improved Search Ranking for the Website
  • Increased Traffic for the Website and so the Exposure
  • Increased Customer Base
  • Improved Sales
  • Encouragement of Followers and Fans
  • Enhanced Customer Loyalty
  • Expanded Business Partnerships
  • Enhanced Marketplace Insight

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